January – March 2011 archibald ingall stretton UK won Gold at the Globe Travel Awards for its Expedia Hotel View campaign. Arena Media Spain won Best Media Activity at the Smile Festival 2011 for its campaign “Las nuevas Aventuras de [...]
Read MoreHavas Media ha presentado hoy en sus oficinas de Madrid su estudio “Meaningful Brands for a Sustainable Future”, como la gran evolución del anterior estudio Brand Sustainable Future que el grupo venia realizando y que, hasta ahora, se centraba en la variable de Sostenibilidad.
Read MoreHavas Media reveals only 5% of UK brands have a noticeable positive impact on our sense of wellbeing and quality of life. Furthermore, Havas Media also found that most people in the UK would not care if 91% of brands [...]
Read MoreHavas Media, reveals only 20% of brands have a notable positive impact on our sense of wellbeing and quality of life. Furthermore, for the second year running, Havas Media also found that most people would not care if 70% of brands ceased to exist. Further evidence, it argues, that the existing approaches to building and measuring brand value are out of date.
Read MoreNew analysis reveals that only 5% of brands in the US are seen to have a noticeable positive impact on our sense of wellbeing and quality of life As Consumer Attitudes and Expectations Continue to Shift, Havas Media Launches Meaningful Brands, the first index and analysis to link brands to our wellbeing.
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