Havas Digital Names Andrew Altersohn President, Havas Digital North America

17 March, 2011

20-Year Industry Veteran Charged with Leading Agency Group’s Growth

New York, NY – Havas Digital (www.havasdigital.com), the umbrella group that manages all of Havas Media’s digital assets, including interactive media group Media Contacts, mobile marketing specialist Mobext, and creative interactive network archibald ingall stretton…, today announced that marketing and digital industry expert Andrew Altersohn has been named President, Havas Digital North America, effective immediately.

In this role, Altersohn is charged with leading the group’s strategic growth and continuing to develop its diversified digital product offerings for clients. He will report directly to both Anthony Rhind, co-Global CEO, Havas Digital, and Maria Francoli, CEO of Havas Media North America and MPG Global.

Altersohn joins Havas Digital from Publicis Modem USA, where he was an executive leadership team member and founding member of the New York office. During his tenure at Publicis Modem, he held multiple positions including client relationship lead (Hasbro, Dice Holdings, LG Electronics), practice group leader for Strategy & Analysis, and office lead for New Business Development. Previously, he held senior level strategy and client service positions with Ogilvy, Sullivan & Co., and Digitas, where he was a founding member of that agency’s New York office and strategy practice.

“A challenge faced by the agency world broadly is how to deliver an integrated digital service while also achieving industry leading delivery in the many specialized areas such as SEM, social, analytics & mobile,” said Rhind. “We feel we are very well placed to meet this challenge, and that Andrew is the right person to lead and implement this strategy and structure moving forward.”

Added Francoli: “New business growth, as well as growing existing clients’ businesses, is a key goal for us this year across the Havas Media network. With Andrew’s proven track record of strategic leadership, innovation and delivering results, we look forward to his immediate contributions to our organization.”

Said Altersohn: “This is a critical time of change and innovation for our industry, and Havas Digital is uniquely positioned to navigate this change on behalf of its clients. I look forward to working with the Havas Digital team, as well as those across the MPG network, to create lasting and sustained growth with our partners. ”

Havas Digital Press Contact
Belle Lenz
Director, Corporate Communications
+1 646-587-5056
Belle.Lenz@havasdigital.com

About Havas Digital

Havas Digital is the umbrella holding company that manages all Havas Media’s interactive companies: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Uncommon, direct marketing specialist in Spain, One-to-One, specialized CRM solution in Portugal, and Archibald Ingall Stretton the new UK based creative shop expanding rapidly worldwide.

Havas Digital brands provide data driven marketing solutions across all interactive channels: digital, direct response, relationship based media, and design. Havas Digital’s companies work and complement each other bringing together professional expertise, proven strategic insight, and Artemis®, an advanced proprietary data platform and optimization engine, which allows the group agencies to maximize impact for the advertiser interactive marketing investment.

Havas Digital’s brands currently operate from 43 offices in 33 different countries across Europe, North America, South America, Asia, and Oceania, serving over 400 clients, including the market leaders in many industries such as Air France, Danone, Diageo, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, Sears, and Vodafone, amongst others.

Please check www.havasdigital.com for more information.

About Havas Media

Havas Media is the global media network of Havas.

Havas Media represents one of the world’s fastest growing media networks and its agencies have grown from 10 markets in 1999 to 118 markets in 2011.

Havas Media services its clients through a portfolio of specialist global networks and agencies. The group is organised to maximise local market dynamics whilst leveraging the extensive global insight and strategic support within Havas Media. The range of companies within Havas Media include: MPG (Havas Media’s global media network), Arena Media (Havas Media’s network for tailor-made communication services), Havas Digital (Havas Media’s global interactive network) and Havas Sports & Entertainment (Havas Media’s global sports and entertainment communication network).

Further information can be found at www.havasmedia.com