Our Thinking
Havas Media Labs is the group’s thought leadership hub. It was formed in response to the undeniable need to re draw the communications map.
The Labs consist of a team of people with diverse backgrounds and experiences who draw insights from observations and analysis, develop ideas, concepts and models and use these to suggest new ways of working with our clients. Their ideas form the foundations for our research, methodologies and industry leading tools from hubs in Madrid, Barcelona, London and New York.
Research
As a committed and progressive communications group, Meaningful Brands further demonstrates our resolve to understand and shape the complex and evolving debate around the relationship between consumers, brands and advertising, in the context of a socially-conscious world.
It is rooted in the knowledge that strong meaningful brands are built and maintained when companies focus on how their brands make a difference and generate positive outcomes for people and society.
This analysis demonstrates that rather than simply ‘reporting’ their sustainability efforts, companies and brands must recognise – and be helped to recognise – that their principle role is to re-stock the levels of diminishing consumer trust and become meaningful once again.
Our Thinking
