READING ROOM

A selection of published authors and collaborations from the Havas Media group.

BETTERNESS

Economics for HumansBy Umair Haque, Director of the Havas Media Labs

"Betterness: Economics for Humans" is a powerful call to arms for a post-capitalist economy.

The New Capitalist Manifesto

Building a disruptively better business By Umair Haque, Director of the Havas Media Labs

The New Capitalist Manifesto: Building a disruptively better business by Umair Haque, Director Havas Media Labs - Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy and pushing costs onto future generations, and he advocates a new set of ideals.

Brand Valued

How socially valued brands hold the key to a sustainable future and business success.Fernando Rodés Vilà, Vice Chairman Havas and Guy Champniss, Strategy Consultant Havas Media Labs

New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.

Datamine 3 New Models of Marketing Effectiveness

From Integration to Orchestration By Kate Cox, MPG Media Contacts, Denise Turner, MPG Media Contacts, John Crowther, Creston Unlimited, Tracy Hubbard, i to i research

Creating and delivering effective integrated campaigns is becoming increasingly like conducting an orchestra. This trend has increased in the last couple of years as the digital age continues to open up the potential for millions of conversations .....

'b-Mercator Blended Marketing’

Rogério Canhoto, CEO Havas Media Portugal (co-author)

Over 350 pages, containing several examples and case studies to show managers and company directors how they can take advantage of the digital world and how to blend it with traditional marketing.

Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity Avinash Kaushik (author); Ron Griffin, Director of Product Development Havas Digital (key contributor).

The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago.

La Communication Responsable

Integrer le developpement durable dans les métiers de la communicationAlice Audouin, Sustainable Development Director, Havas Media

A comprehensive and accessible book written to help brands better understand and integrate sustainable development into their growth strategy.

Media-Poche

A collaborative work by Havas Media, Havas Digital and Euromedia France.