HAVAS MEDIA LABS
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Have you had your Recommended Daily Allowance of thought leadership today?
The video series from the Havas Media Labs that promotes thoughtful debate and healthy ideas
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Meaningful Brands
Fredrik Johnsson, Havas Media LabsMeaningful Brands
More than two thirds of brands are not able to create enough of a relationship with consumers so that they care about whether or not they disappear - this can be thought of as a counteraction to consumerism.
Fredrik Johnsson, Havas Media Labs -
Why meaningful brands will matter
Umair Haque, Director of the Havas Media LabsWhy meaningful brands will matter
Brands need to be meaningful in human terms and to do this we need to take on the challenge and make communications radically useful to people, communities and society.
Umair Haque, Director of the Havas Media Labs -
Becoming a 21st Century Capitalist
Umair Haque, Director of the Havas Media LabsBecoming a 21st Century Capitalist
A meaningful brand has a tangible, positive, enduring impact on people's quality of life.
Umair Haque, Director of the Havas Media Labs