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Latest: “Content Marketing”

September 30, 2014

How to kick start your content marketing initiative

Content marketing seems to have become quite the buzzword in our industry, and we are seeing a significant amount of content being generated on the subject. If you have been sitting on a fence about starting off, here are six thoughts to help you get started.

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September 16, 2014

The key to reaching China’s lower tier may be in the palm of your hand

The key to reaching China’s lower tier may be in the palm of your hand

Marketers everywhere want to find the quickest, most cost-effective and least-convoluted route to the hearts and minds of lower-tier city consumers. But they need not look any further than the palm of their hands.

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July 7, 2014

An open and connected world

An open and connected world

Thoughts from Jose Gutiérrez Cuellar, global client technology director, Havas Media Group following this year's Big Media summit in Madrid.

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June 30, 2014

The agony and the ecstasy of China's football fans

The agony and the ecstasy of China's football fans

A new Havas study suggests China quietly harbours the world’s most passionate football fans

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June 24, 2014

Luxury and the Arab World

Luxury and the Arab World

Industry leaders unite to bridge the gap between insights and luxury in the Middle East.

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