In January 2012, Alex, the father of a six-year-old boy called Harrison set up a charity dedicated to raising the millions needed for research into a cure for his son’s disease. Harrison has Duchenne Muscular Dystrophy. There is no treatment, no cure and very little hope.
Social media has allowed us to tap into the power of storytelling (and retelling) to impact audiences at scale - for example, urban myths no longer have to rely on campfire stories. We believe entrepreneurs can harness the power of telling compelling stories to their stakeholders.
Our global trend hunters from the Havas Sports & Entertainment network, the wider Havas Village family and our external partners USC and Music Dealers, have sourced and anticipated what’s hot, what’s getting hotter and what will be fizzling out in 2015.
El director ejecutivo global de Havas Media Group, Dominique Delport, da una extraordinaria entrevista exclusiva a M&M Global.