Google recently released the first cross device conversion tracking benefit from Enhanced Campaigns called Estimated Total Conversions. The objective is to provide advertisers with a more comprehensive understanding of the path to purchase and the value of touch points across the Google network.
The future is out there and it’s going to be entertaining. Back in the 1990’s the term SiliWood was coined to describe the increasingly active and electric collaboration between Hollywood and Silicon Valley.
Based in London, Alan is responsible for managing and developing the Search Engine Marketing specialism within Havas Media Group’s global agency network.
Our stylish Latam team taking a brief time out from the Festival of Media LatAm last week in Miami.