What does the future promise for programmatic? Here is an attempt to extract some signals from the noise, by concentrating on one piece of gold, re-targeting.
A lot has been said recently about the future of agencies. What started as a push from creative agencies to bring in media services has recently shifted to full-scale murmurs of clients taking sole responsibility of data and recently McDonalds have thrown pitches direct to media agencies and publishers alike.
At CES 2105 we experienced a multi sensory, multi platform world connected through sensors, robotics, high fidelity systems and smart wearable technologies. Looking forward to the Mobile World Congress in March, and the evolution of media communications as the year progresses, we highlight five areas of interest for marketers.