A lot has been said recently about the future of agencies. What started as a push from creative agencies to bring in media services has recently shifted to full-scale murmurs of clients taking sole responsibility of data and recently McDonalds have thrown pitches direct to media agencies and publishers alike.
At CES 2105 we experienced a multi sensory, multi platform world connected through sensors, robotics, high fidelity systems and smart wearable technologies. Looking forward to the Mobile World Congress in March, and the evolution of media communications as the year progresses, we highlight five areas of interest for marketers.
In January 2012, Alex, the father of a six-year-old boy called Harrison set up a charity dedicated to raising the millions needed for research into a cure for his son’s disease. Harrison has Duchenne Muscular Dystrophy. There is no treatment, no cure and very little hope.
Social media has allowed us to tap into the power of storytelling (and retelling) to impact audiences at scale - for example, urban myths no longer have to rely on campfire stories. We believe entrepreneurs can harness the power of telling compelling stories to their stakeholders.