Viewers of major primetime programs are stretching their viewing of recorded programs. How do networks fully monetize their investment in quality programming in a C3 marketplace?
Stacy Fuller, Head of Social Innovation at Cake Group, will be part of more than 800 sessions at this year’s 2014 SXSW Interactive Festival. The panel she is organizing, “Sharing Rituals: Online Behaviors Shaping Reality,” will examine how social sharing is affecting our offline reality.
Advertisers are now demanding greater accountability. They are looking for data points that help to reduce risk and maximize the sales return on their marketing investments.
An excerpt from a recent interview with Michael Kaushansky, EVP, Chief Analytics Officer, Havas Media North America by eMarketer.com on the subject of multichannel and multi-platform attribution.