Content marketing seems to have become quite the buzzword in our industry, and we are seeing a significant amount of content being generated on the subject. If you have been sitting on a fence about starting off, here are six thoughts to help you get started.
Marketers everywhere want to find the quickest, most cost-effective and least-convoluted route to the hearts and minds of lower-tier city consumers. But they need not look any further than the palm of their hands.
Thoughts from Jose Gutiérrez Cuellar, global client technology director, Havas Media Group following this year's Big Media summit in Madrid.
A new Havas study suggests China quietly harbours the world’s most passionate football fans