At IBC 2016, the passion for integration between broadcast and media was palpable. In his opening keynote, Havas Media Group’s global managing director and Head of Vivendi Content Dominique Delport told delegates in Amsterdam that the winning formula media companies have enjoyed over the past 50 years of mass marketing is officially over.
In business, it’s no longer enough to aspire to be a thought leader. To truly connect with customers and employees, you must become a social leader as well.
A focus on maintaining brand trust and the growing sector of e-commerce are two ways for brands to get through Asia's economic slowdown and maintain their customer base in difficult times.
We’re delighted to announce that Małgorzata Węgierek, CEO Havas Media Group Poland, has been honoured in the country’s AdMan competition.