Global media trends | Havas Media

Global Media Trends

INTRODUCTION

In partnership with top innovative companies and industry specialists, the Global Media Trends video series explores burgeoning global media trends that show how marketers are connecting with consumers in new and more meaningful ways.

At Havas Media we are undertaking this comprehensive market review in order to identify the most crucial areas of opportunity for our current and future clients. We believe there are multiple opportunities that are available within this dynamic new landscape, and as a result we must continuously evolve how we approach communications planning with respect to the ever-changing relationship between companies, brands, consumers and communities.

Videos will be launched regularly throughout the year, as they are most relevant to marketers. Trend areas include progressive screens, social shopping, location-based marketing, cashless commerce, content co-creation/curation, augmented learning, big data and predictive analytics, smarter search and life tracking, experiential video.

2016 MOBILE TRENDS

2016 MOBILE TRENDS

Havas and Mobext explore the key mobile trends from the Mobile World Congress 2016, including 5G, Internet of Things, Virtual Reality and Mobile Media.

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CES 2016 TECH TRENDS

CES 2016 TECH TRENDS

Havas explores CES 2016 trends for brands, marketers and consumers, including Blended Realities, Infinite Screens, Cognitive Robotics, Diagnostic Wearables, Autonomous Mobility, Connected Homes, and Collaborative Systems.

Slideshare trend report: http://www.slideshare.net/havas-media/ces-2016-10-trends-57096145

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SENSING THE FUTURE OF TECHNOLOGY

SENSING THE FUTURE OF TECHNOLOGY

Havas explores the latest in technology, content and media at the 2015 Consumer Electronic Show in Las Vegas, US. The top five areas that we believe will impact media communications globally this year going forward:
1) Custom Connectivity & Creativity
2) Responsive Environments
3) Alternate & Enhanced Realities
4) Content is Currency
5) New Mobility

Slideshare trend report:
http://www.slideshare.net/havas-media/sensing-the-future-of-technology-ces-2015

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MEANINGFUL TECH TRENDS

MEANINGFUL TECH TRENDS

Havas Media explores the latest in technology, content and media at the 2014 International Consumer Electronic Shows in Las Vegas.
Top trends include the 1) Sensor Economy, 2) Wearable Tech, 3) Multi platform TV Ecosystem, 4) Driverless and Connected Cars 5) 3D Printing and 6) Robotics and Artificial Intelligence. Featuring the top trends as identified by our teams at Havas Digital and Media, Mobext, Cake, Havas WW, along with Brian Cooley, Editor at large at CNET.
Slideshare trend report:
http://www.slideshare.net/CakeNY/ces-2014-recap

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