Insights | Havas Media

Insights

June 2015

SEO Insights

Ecselis

SEO Insights

This month, the Ecselis teams at Havas Media Group look at encryption updates from Bing, core algorithm changes at Google, and a MOz study on the importance of content in obtaining natural links. Concrete advice on how to increase performance via search.

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May 2015

Unified Device Targeting: Bing's change of heart

Ecselis

Unified Device Targeting: Bing's change of heart

After several years of resistance Bing Ads has finalized its Unified Device Targeting platform, effectively combining smartphone with PC/tablet campaigns. Advertisers now control tablet and mobile targeting with bid modifiers, and no longer set up separate smartphone campaigns. The Ecselis teams at Havas Media Group review the changes and the impact for advertisers, and offer actionable recommendations.

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April 2015

SEO Insights

Ecselis

SEO Insights

This month, the Ecselis teams at Havas Media Group look at a mobile search update and a new webmaster tool from Google, and consider the impact of Yandex penalizing paid links. Actionable advice on increasing performance across the changing landscape of search.

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April 2015

What was the actual impact of the April 2015 Google mobile update?

Ecselis

What was the actual impact of the April 2015 Google mobile update?

Google announced a change to mobile search results in April. Mobile search results were to be determined by the mobile experience, and websites with a poor mobile experience would receive a decline in organic traffic. The update gained a lot of coverage and built a lot of expectation. However, what was the actual impact? Ecselis teams at Havas Media Group examine the first results.

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April 2015

Mobile Algorithm

Ecselis

Mobile Algorithm

How the April 2015 Google Mobile Update Affects SEO Performance

On April 21, 2015, Google revealed an update to how it ranks websites on mobile devices.

Websites that are deemed not to be “mobile-friendly” will have reduced visibility in organic search results. Websites that are mobile-friendly will benefit from the update. However websites that are not embracing mobile may face penalty. The Ecselis teams at Havas Media Group provide you 5 simple actionable recommendations to respond to this update.

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