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Reading Room

ARTEMIS ALLIANCE & META QUALITY BAROMETER

By Artemis Alliance

ARTEMIS ALLIANCE & META QUALITY BAROMETER

A Next-Generation Solution

To improve media inventory and campaign quality, Havas Media Group launched a unique Meta Quality Barometer, based on a comprehensive, inclusive approach to data. The Meta Quality Barometer from Artemis Alliance delivers continuously updated data across global, pluri-media campaigns, to share with all stakeholders (technology partners, media publishers and clients) to optimise investments.

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DATAMINE 3 NEW MODELS OF MARKETING EFFECTIVENESS

By Kate Cox, Havas Media, Denise Turner, Havas Media, John Crowther, Creston Unlimited, Tracy Hubbard, i to i research

DATAMINE 3 NEW MODELS OF MARKETING EFFECTIVENESS

From Integration to Orchestration

Until now there has been no substantial analysis of how different models of organising and integrating marketing messages and media translate into business effectiveness. For the first time this IPA report addresses this, through a thorough analysis of over 250 IPA Effectiveness Awards case studies, entered over a seven-year period (2004-2010). With examples from Hovis, O2, Virgin Atlantic, HSBC, E4 Skins, Johnnie Walker and more.

www.warc.co.uk

WEB ANALYTICS 2.0

Avinash Kaushik (author); Ron Griffin, EVP Global Head of Digital Havas Media Group (key contributor).

WEB ANALYTICS 2.0

The Art of Online Accountability and Science of Customer Centricity

In his second book, web analytics thought leader, Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast.

Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.

www.amazon.com

LA COMMUNICATION RESPONSABLE

Alice Audouin, Sustainable Development Director, Havas Media

LA COMMUNICATION RESPONSABLE

Integrer le developpement durable dans les métiers de la communication

comprehensive and accessible book written to help brands better understand and integrate sustainable development into their growth strategy.

This book provides comprehensive coverage of all issues including:

- the social and environmental impact of communication activities;
- expectations of advertisers, the greenwashing trap;
- processes to implement the core businesses.

www.amazon.fr

MEDIA-POCHE

A collaborative work by Havas Media, Havas Digital and Euromedia France.

MEDIA-POCHE

Consumer trends and media behaviour

A collaborative work by Havas Media, Havas Digital and Euromedia France.

Media-Poche is a study of consumer trends and media behaviour in France over the past few years, with chapters dedicated to the evolution of advertising revenues, advertising investments, leading indicators and consumer profiles associated with press, television, radio, cinema, outdoor advertising, digital, direct marketing and sport & entertainment.

www.media-poche.com