05 April 2017
Havas announces formation of Havas Sports & Entertainment brand in the USA
-- Experiential Unit ignition and Content Group Cake Merged to Create Integrated Client Solution --
-- HSE will Enable Brands to ‘Maximize the Moment’ that Sports and Entertainment Passions Create with Consumers --
New York – April 5, 2017 – Havas Group announced today the launch of Havas Sports & Entertainment (HSE) in the United States. Havas Sports & Entertainment is a fully integrated sports and entertainment agency that will sit at the core of its Havas Villages servicing clients across the Group’s portfolio. HSE is the result of the merger of two previously separate units – experiential market leader ignition and content marketing pioneer Cake. The move brings the talents of the two units together offering clients a fully integrated solution including sponsorship management, creative content development and experiential execution backed by media.
The launch of HSE further implements the Group’s Together strategy, which aims to provide clients teams that can deliver end-to-end campaigns faster and more seamlessly into market. The USA team will be led by long-time ignition leader Mikey Hersom, who will report to Colin Kinsella, Chief Executive Officer, Havas Media North America. The core leadership team at HSE is comprised of leaders from both ignition and Cake as well as from the global HSE team. HSE will be based out of the Group’s New York village with teams deployed in villages and offices in Atlanta, Boston, and Chicago.
"Most brands use consumer passions only as interruptive media platforms, whereas we know brands that enhance passion points become more meaningful. HSE is built to help brands identify where to play and how to win, enabling them to meaningfully reach consumers through their passions,” said Mikey Hersom, President, Havas Sports & Entertainment USA.
HSE has been structured to deliver seamlessly for clients as they continue to demand better integration of content creation, sponsorship, media planning, social and digital activation, experiential execution and strategic consultancy services. The launch of HSE comes ahead of the expected demand for brands looking to develop ways to connect with fans via impactful experiences during those moments of passion. HSE’s mission will be to help clients drive results across both sports and entertainment properties by building innovative partnerships, creating unparalleled experiences and telling compelling stories that amplify important moments and create brand connection.
"The launch of Havas Sports & Entertainment is another example of our commitment to improving how we deliver for clients in the most challenging consumer marketplace in history," said Colin Kinsella, Chief Executive Officer, Havas Media North America. "The power of sports and entertainment is unrivaled when reaching consumers and HSE is set up to deliver the integrated sponsorship, content, experiential, social and media opportunities needed to leverage those moments."
Proven Track Record
HSE launches with a proven track record of pushing boundaries, sparking conversation and making moments more meaningful. With 46 Villages around the world, HSE is part of an international network of dedicated experts in sports, music and entertainment. The agency will once again lead simultaneous campaigns for anchor client Coca-Cola including the 2018 FIFA® World Cup Trophy Tour and the PyeongChang 2018 Olympic Torch Relay. HSE has led and evolved the Olympic Torch Relay globally for Coca-Cola since 1996.
Recently, HSE played a critical role with new client, TracFone Wireless. The agency successfully created two franchise integrations for TracFone with the new platform, Area 21, hosted by former NBA star Kevin Garnett on Inside the NBA. HSE is now developing custom content and creative media for TracFone with their “Power in Simplicity” integration with the leading sports publisher on social, Bleacher Report.
About Havas Media U.S.
Havas Media U.S. draws together the global media expertise of Havas Group one of the leading global communications and marketing companies in the world. Recently named Adweek Magazine’s 2016 U.S. Media Agency of the Year, it consists of three media brands, Havas Media, Arena Media and FullSix Media, as well as Havas Sports & Entertainment, the industry’s largest brand engagement network. Our mission is to be the world’s leading company at creating meaningful connections between people and brands using creativity, media and innovation. Havas Media U.S operates four fully integrated “Villages” in New York, Chicago, Boston and San Francisco while leveraging the strength of the Havas Media’s global network which operates in 118 countries, employing more than 5600 people. Havas Media U.S. delivers a full scope of marketing capabilities, as well as integrated specialty units such as Havas Health Media, mobile consultancy Mobext, social media unit Socialyse and search unit Ecselis.
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